Wisconsin Hemp Scientific’s Testing and Processing
“We get several calls a day from farmers all over the state who are thinking about growing hemp,” says Andy Gould, co-owner of Wisconsin Hemp Scientific, which offers cannabinoid testing, hemp processing and their own line of cannabidiol (CBD) products. “There’s a lot of excitement and hope about this crop.” Gould, along with Dennis Mistrioty and Griffin Lynch, launched Wisconsin Hemp Scientific last year.
The trio has been friends since middle school and launched their first business, Greek Street food cart, while still in college at UW-Madison. As their graduation approached, they knew they wanted to start another business on a larger scale. After Wisconsin’s industrial hemp pilot program was signed into law in November 2017, Mistrioty’s uncle, who was involved in Colorado’s hemp pilot program, advised the young entrepreneurs that hemp would be a good opportunity.
“We didn’t know much about it, so we started researching the difference between hemp and marijuana, and cannabinoids,” Gould says. “We wanted to become involved, and there were two avenues—one was farming, harvesting and cultivating the plant itself; or processing, which is taking the crop from the farmer and processing it into something useful like CBD oil.” Gould and Lynch majored in chemical engineering, so the processing aspect was a good fit. In addition, they offer high-performance liquid chromatography (HPLC) testing. “We can run a sample through the machine, and it will tell you how much CBD or tetrahydrocannabinol (THC) is in that sample,” Gould explains.
The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) tests hemp crops at end of the harvest, and crops containing more than 0.3% THC must be destroyed. “We figured that farmers would want to know their THC levels as they grow, so we offer this as a service, so farmers can send samples every week or two weeks to check their levels.” Wisconsin Hemp scientific also tests cannabinoid levels for people processing CBD into oils or gummies.
Wisconsin Hemp Scientific is a DATCP-licensed hemp processor. They use food-grade ethanol extraction, a common method throughout the industry. After testing the hemp for appropriate levels, they take the hemp flower and perform extraction via solvent to pull out the desired molecules. The ethanol pulls out the CBD, trace amounts of THC and other cannabinoids. After the extraction, then next step is solvent recovery, which removes the ethanol from the CBD. The end result is a crude oil that is roughly the color and consistency of maple syrup. The CBD distillation process cleans up the oil and purifies it, isolating specific compounds such as CBD.
Gould, Lynch and Mistrioty eventually added their own line of CBD tinctures in 500, 1,000 and 2,000-milligram strengths, as well as a topical pain-relief roll-on. They will also release CBD lotion and a body balm. The products are available online or at local stores such as Canni Hemp in Walker’s Point. With the hemp industry being so new, Gould reflects that none of what they learned was easily researchable. “We built a lot of what we do from scratch and deduced it from scratch.” He and Lynch also flew out to Colorado to connect with people in the hemp industry through conferences, and they toured processing facilities in Washington state. Gould emphasizes that educating people about the difference between hemp and marijuana—and dispelling stigmas and stereotypes—is crucial to move the hemp industry forward.
“The cannabis industry should be considered a legitimate business; it’s not just a bunch of hippies or potheads,” he says. “This is a legit business that’s well regulated and safe. Getting to that point might be a challenge, but we will all benefit.”
Sheila Julson is a freelance writer who enjoys capturing the stories behind Milwaukee’s happening food, beverage and urban farming scenes. She also pens articles about holistic health, green living, sustainability and human-interest features.“The cannabis industry should be considered a legitimate business; it’s not just a bunch of hippies or potheads,” argues Andy Gould, co-owner of Wisconsin Hemp Scientific.
How BATCH is Disrupting the $5 Billion CBD Industry
One startup in Wisconsin is offering something nobody else in their industry can: a chance to try their premium CBD — for free.
By BATCH by Wisconsin Hemp Scientific , Brand Partner
Sep 16, 2020 7:48 a m CT
This post is sponsored and contributed by a Patch Brand Partner. The views expressed in this post are the author’s own.
Please see below for an important health disclaimer about CBD products.
BATCH is a family-owned business headquartered in Milwaukee, Wisconsin. They manufacture various CBD products including tinctures, lotions, balms, gels and more. Their hemp is sourced from a small-town organic farmer in Wisconsin. Their “in-house” approach to extraction, formulation, and testing has them uniquely integrated. Customers can purchase BATCH products online or at small retail shops across the country.
The BATCH Belief — CBD to All
BATCH’s core belief is that everyone should try cannabis products. BATCH specializes in hemp-derived CBD products. Accordingly, their mission is to get these products in as many hands as possible. They do this by offering CBD samples at shockingly affordable prices (more on this later).
BATCH’s in-house manufacturing and self-designed extraction process allow them to offer these amazing deals that few in the industry can match.
“Creating products from scratch allows us to avoid the premium that other brands pay to outsource their manufacturing,” says BATCH co-founder Andy Gould. “This gives our brand a layer of authenticity that others are lacking.”
Think about it. Who do you trust more? A brand that manufactures its own products or a brand that outsources its manufacturing? Chances are you trust the brand that talks the talk AND walks the walk. The benefits are twofold: BATCH has better quality control by overseeing their entire manufacturing and fulfillment processes, and the customer gets quality CBD products at the lowest prices.
BATCH oversees its entire manufacturing and fulfillment processes, providing customers with quality CBD products at the lowest prices. (BATCH by Wisconsin Hemp Scientific)
BATCH co-founder Griffin Lynch will be the first to tell you that being authentic isn’t enough to close every deal. Brands must have affordable offerings to acquire new customers. Unfortunately, affordable entry prices aren’t the CBD industry’s strength. This makes customer acquisition difficult because customers are hesitant to spend chunks of money on something they’ve never tried.
BATCH’s strategy is to create a low-risk, high-reward opportunity for new customers. They turn strategy into action by providing buyers with an option to try their best product at virtually no cost. It’s the ultimate win-win situation. Buyers win because they’re receiving an awesome new product at a modest cost (low-risk), and the product has the potential to help them improve their lives daily (high-reward). BATCH wins because their products are getting into the hands of new customers. Enough with the buildup. Let’s explain the problem and the BATCH solution in more detail.
The BATCH Bargain — Free CBD Samples
CBD tinctures are the most well-known CBD product. All CBD brands sell tinctures. These tinctures range in price from $50 to $200 depending on their concentration. This price range is acceptable for customers who know which products they like, but it’s too high for customers who haven’t experienced the benefits of CBD. Brands build trust by providing value to customers before those customers pay them large sums of money. The problem is that most CBD brands aren’t providing value to their customers before charging them full price.
BATCH offers new customers an unrefusable deal for sample sizes of their CBD tinctures. (BATCH by Wisconsin Hemp Scientific)
BATCH’s goal is to minimize the downside risk for new customers. They recently started offering an unrefusable deal for sample sizes of their CBD tinctures. The customer pays a $4 flat fee for shipping anywhere in the U.S., and that’s it! There are no automatic sign-ups for subscriptions. There are no gimmicks. Just free high-quality CBD.
The 5-millimeter tincture sample (one-sixth the size of a traditional 1-ounce bottle) offers five sizable doses of CBD. Customers can choose between five different effect-based tincture blends: Original, Calm, Clarity, Soothe or Dream. The BATCH chemists have tailored each blend for a different use. The 5-millimeter samples contain five 33-milligram servings of CBD. Customers can order free CBD samples online.
BATCH’s free sample deal is a great option for new CBD users and those who have had negative experiences with other CBD brands. (BATCH by Wisconsin Hemp Scientific)
BATCH’s free sample deal is especially useful for new CBD users and those who have had bad experiences with other CBD brands. First impressions are important, so people may hesitate to spend more money on CBD products after an unsuccessful first try. The best way to convince them to try again is to present them with the ultimate bargain: free CBD.
The BATCH Difference
BATCH is confident that customers who try their samples will come back for more. We can see why they have such confidence. In an industry quickly adapting to consumer skepticism, BATCH checks all the boxes. All of their products are tested by a third-party lab. All of their hemp is grown using organic techniques. All other ingredients are organic. BATCH delivers a commitment to quality that few other brands can imitate. In a recent video, the co-founders prove their dedication to quality and detail the importance of the farm.
In the pre-COVID-19 world, BATCH frequently gave tours to locals interested in their operation.
“So many companies in this industry are secretive,” shares Gould. “We want to show people there’s nothing to hide. This is a legit product made in a legit way.”
The COVID-19 outbreak has complicated tours, but the team is still dedicated to transparency. There is a video series in the works that pulls back the curtain of BATCH’s operation for anyone interested. Sharing their in-house operation is a no-brainer. It is just another step in a long journey toward building trust with their customers.
“Committing to a long-term relationship with the customer is vital to the success of brands in all industries,” says BATCH co-founder Dennis Mistrioty, “but even more so in the emerging CBD industry.”
There are many awesome CBD and cannabis brands out there, but many of them could learn something from what BATCH is doing. It’s hard to beat a brand that commits this deeply to building trust with its customers. BATCH refers to its commitment as the BATCH difference.
We’ll be on the lookout for other brands following BATCH’s lead. This strategy is sure to send shock waves through the hyper-competitive CBD industry. In the meantime, go snag your free CBD sample now!
Please Note: The Food and Drug Administration cautions that CBD “has the potential to harm you, and harm can happen even before you become aware of it.” The FDA has seen only limited data about CBD safety, and this data points to “real risks that need to be considered before taking CBD for any reason.” The FDA has approved only one CBD product, a prescription drug product to treat two rare, severe forms of epilepsy. The FDA will continue to update the public as it learns more about CBD.How BATCH is Disrupting the $5 Billion CBD Industry – Milwaukee, WI – One startup in Wisconsin is offering something nobody else in their industry can: a chance to try their premium CBD — for free. ]]>