Happy Tea Review
- Happy Tea Review
CBD Oil Review rates the Happy Tea Brand with two stars because it qualifies for the Mission & Innovation Badges.
Happy Tea: 60-Second Summary
Have you heard of Happy Tea yet? The brand has nearly half-a-million followers on Instagram, and people are loving their tasty, CBD-infused teas. These packets of fun are perfect for those who want no-mess, CBD on the go. We give Happy Tea mad props for being the first in the space to develop an on-the-go CBD tea mixer. But at present, there’s not enough information on the CBD oil they actually use for us to rate them higher.
Happy Tea Brand Review
Happy Tea was founded by Michael G., a ‘regular’ person like you and me, who struggled hard-core with panic attacks and anxiety. He eventually discovered that CBD helped his health issues, and he wanted to provide a fun way for people with anxiety to enjoy the natural benefits of CBD. Something tasty and portable.
Then, boom! Happy Tea was born!
Happy Tea’s flagship product is their CBD tea mix powder. Simply add a packet (10mg cannabidiol in each) to a bottle/glass of water, shake or stir, and drink up! You can get these in two flavors, lemon zen and mixed berry. Or you can buy the CBD tea shots, a more concentrated form meant for less water in the zen punch flavor.
After Happy Tea’s wild success with their CBD tea powder — they’ve got a huge social following as well as mainstream media nods — they launched other CBD products, including CBD gummies, CBD oil drops, a CBD pain cream, and their Tornado mixer, a blender that perfectly complements their CBD powder.
We like Happy Tea’s innovative spirit and their great-tasting formulas, but we’re slightly concerned we don’t know more about the CBD oil itself that’s in their products.
We know that the brand uses CBD oil that has been CO2 extracted, and it’s apparently ‘organically grown’. But in order to qualify for the Quality Badge, we need to know the geographic source of the hemp. This is an important determinant in quality, as imported hemp (especially from Asia) is often loaded with contaminants, not to mention it’s bad news for a company’s carbon footprint.
We’re also perturbed that Happy Tea provides zero test results for their CBD online. The brand doesn’t even state specifically what they test for, only that their products are ‘thoroughly tested for safety and quality’. We definitely need more information.
Finally, we’re also surprised that a CBD brand with this massive of a presence on social media seemingly does nothing to give back. We recommend they donate, for example, to a nonprofit that promotes mental health (since the founder struggled with anxiety). Something like this would make us really happy!
Bottom Line – Happy Tea sells popular and tasty CBD tea mixes, but they’ve got some work to do on CBD oil testing and the charity front.
Badges For Happy Tea
Happy Tea launched the first on-the-go CBD tea.
Happy Tea is dedicated to helping improve the wellbeing and peace of mind of their customers.This Happy Tea Review reveals the truth about this CBD oil company. Not all CBD is created equal. Read this before you buy from Happy Tea.
Influencers And Entrepreneurs Are Accelerating The CBD Craze – Just Ask Happy Tea
In August, Kylie Jenner posted an Instagram story to her 146 million followers endorsing a CBD-infused beverage called Happy Tea. In so doing, she didn’t just push awareness of the product to her followers — she also generated headlines.
“Kylie Jenner is promoting CBD-laced ‘Happy Tea.’ What is it?” asked CNN, in one example.
Kylie Jenner arrives at The Metropolitan Museum of Art Costume Institute Benefit Gala, celebrating . [+] the opening of “Manus x Machina: Fashion in an Age of Technology” on Monday, May 2, 2016, in New York. (Photo by Evan Agostini/Invision/AP)
While her sister, Kim Kardashian, has long been on board the CBD bandwagon, even hosting a CBD-themed Baby Shower in April, this was Kylie’s first foray into the trending industry. The reality star and cosmetics mogul currently ranks seventh on the list of the most-followed Instagram accounts worldwide (with sister Kim coming in one spot above her at #6), so virtually everything she posts garners major attention.
CBD — the non-psychoactive compound found in cannabis plants that has been touted for a wide range of health benefits — is now broadly legal and widely available, especially after the 2018 Farm Bill was signed into law. Under this legislation, hemp-derived products, including CBD, are no longer subject to the tight restrictions mandated under the Controlled Substances Act’s Schedule I classification.
The Farm Bill opened the CBD floodgates. In recent months, major brands, including Fortune 500 companies like CVS and Walgreens, have begun to offer CBD products, in addition to scores of health stores, vape shops, and other smaller retailers. It’s arguably the hottest ingredient in cosmetics at the moment, with retailers like Neiman Marcus and Sephora, among others, also getting into the game.
But as we’ve seen with Jenner, it’s not just the products that are becoming a booming business. Influencers are also raking in cash to promote them. And that’s why, when Happy Tea CEO Michael Gonzalez started the company, he immediately looked to influencers as a way to scale it.
Kylie Jenner “is one of the biggest voices in the industry,” Gonzalez said. “She has the cool/it factor with a massive audience reach that cannot be reached through any other means. To get someone like Kylie to reach that audience is a huge accomplishment.”
In many ways, Gonzalez’ influencer marketing of Happy Tea replicates his earlier successes with Fit Tea, the detox beverage company that he started in 2013. Both products were originally developed for his own use – Fit Tea to help him detox and lose weight, and Happy Tea to help him recover from an anxiety disorder sparked by his divorce.
When he started the company, he says, Instagram had only existed for three years and thus hadn’t attracted the massive following it boasts today.
“I paid people to promote the product, but was unaware of how influential that would be,” he said. “I also didn’t realize how quickly I would be able to reach celebrities.”
It wasn’t long before most of the family — Kylie, Kim, Kourtney, Kendall, and Khloe — were touting his product.
Now, as a result of his earlier successes with influencer marketing, Gonzalez’s Fit Tea products can be found in many of the country’s retail giants, like Walmart and Target. With celebrities like Kylie Jenner accelerating Happy Tea’s growth, the company is now positioned for what comes next.
In a recent interview with The Street, Gonzalez announced that Happy Tea just closed a $6 million Series A funding round, and he hopes to raise another $6 million before taking the company public in December. That would make Happy Tea one of the biggest CBD-specific consumer brands to capitalize on the nascent market with an IPO.
In that same interview, Gonzalez said this funding, coupled with aggressive marketing, is the first step toward his dream of becoming a major name brand in the consumer packaged goods space, like Coca Cola.
For the time being, it looks like Gonzalez is on his way. The industry is young and heating up, and he’s there at the right time. As influencers continue to drive brands in this space, turning more people on to CBD products, it is poised for tremendous growth. And if Happy Tea continues to blaze a trail for consumer CBD products, Gonzalez’s success story will become a case study for other entrepreneurs and influencers looking to cash in.The CBD industry is booming and influencers are raking in cash to promote CBD products. When CEO Michael Gonzalez launched Happy Tea, he immediately looked to influencers like Kylie Jenner as a way to scale it. That has led Happy Tea to become one of the biggest consumer CBD brands on the market. ]]>