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Mindful design: our pick of new players on the CBD market

Like most other cure-all ingredients, the merits of CBD have entered the mainstream in a big way. Whether applied or ingested, its effects on both the body and the mind have been affirmed by both niche purveyors and industry stalwarts alike. With a flood of products out there, knowing where to start is a bit of a minefield. Here’s a quick hit edit of the latest and greatest out there, to get fired up for.

Muri Lelu face oils

For Muri Lelu, a female-founded skincare brand, inaugural pair of products, an invigorating face serum designed to be used in the morning, and a restorative face oil that is suggested for evening use, lean on the all-in-one properties of CBD to combat blemishes, balance oils, reduce puffiness and moisturise.

Its use of full flower extract also means that all beneficial elements of the cannabis plant: chlorophyll, terpenes, fatty acids and flavonoids, are kept in as close to its natural state as possible. What’s more, Muri Lelu donates a portion of its sales to legal organisations fighting wrongful drug convictions in a move that supports cannabis-related restorative justice.

Deawy skincare

Aside from the fact that Deawy’s five-piece line is formulated with broad-spectrum CBD, which helps fortify, soothe, restore and protect skin, Deawy is committed to the highest standard of social and environmental sustainability.

Not only is its packaging made from recycled or compostable materials, but Deawy also encourages customers to send back their empty bottles for reuse and donates a percentage of its proceeds to organisations that work to reduce plastic pollution. Each product is elegantly scented with rosewater – an elevated alternative to the usual herbaceous notes that tend to accompany CBD products.

Offfield supplements

While most CBD supplements are positioned as relaxing aids and anxiety relievers, Offfield’s inaugural product, Enhanced Hydration, is designed to be taken before exercise or strenuous activity to enhance the enjoyment of working out.

The cocktail, a powder blend that combines broad-spectrum CBD and CBG (cannabigerol) with magnesium, vitamin B12, L-theanine, and electrolytes, helps increase anandamide, also known as the bliss molecule, which contributes to the ‘runner’s high’ that most athletes strive for.

The end result is increased motivation to exercise, followed by a greater enjoyment of that workout. The company has also partnered with the Last Prisoner Project, to donate 1% of its sales, and is committed to helping those exonerated of cannabis crimes to re-enter society through their internal hiring program.

Malin + Goetz perfume oil

Undoubtedly the first company to bestow cannabis with some chic credibility is Malin + Goetz, who launched its now iconic Cannabis eau de parfum in the early 2010s.

The company’s rendition of the opulent scent balances its rich and spicy profile with a heavy smokiness, while adding floral notes of magnolia and muguet for good measure. With a base of cedarwood, sandalwood, and of course, patchouli, the scent is both hazily complex and indulgently nostalgic. Its vial of perfume oil is a perfect pick-me-up and can be discreetly dispensed with a sensual flick of the wrist.

Gossamer x Rose Delights edibles

Ingesting CBD is typically considered the fastest and most efficacious way of experiencing its desired effects of lowering anxiety levels, ensuring better sleep, or creating an all-around feeling of wellness, depending on the time of day.

Hot off the back of its own line of CBD drops, Gossamer, a culture and content platform that views the modern world through a green lens, has teamed up with the Los Angeles-based Rose Delights, which specialises in Turkish Delight-style jellies, infused with full-spectrum rosin THC and CBD.

Perfectly suited for a gourmet palette, the edible joint-effort combines watermelon, tomato, green tea as conceived by chef Tara Thomas, along with Rose’s signature heat-pressed rosin, which is solventless to ensure a clearer and higher quality experience.

MilK eyebrow serum

For those whose eyebrows or eyelashes are in need of a boost, Milk Make-up’s highly popular Kush range has birthed a growth serum that nourishes hair for longer and fuller looking lashes and brows.

Formulated with cannabis sativa seed extract, which doesn’t contain CBD but conditions and strengthens hair all the same, the formula supports the growth of healthy hair, along with aloe, vitamin B5 and quinoa. This 94 per cent natural formula is free from major nasties to prevent any skin or eye irritation and will support hair to grow like weeds.

Standard Dose oil

There’s probably no better outlet for any and all CBD needs than Standard Dose, and for those looking to satisfy their CBD fix in its more standard oil format the New York-based retailer has just the thing. Since launching last year, Standard Dose has offered a curated selection of plant-based products that all responsibly sourced and produced with natural ingredients.

Now, for the first time, the online retailers have channeled their expertise into their very own product- the Standard Dose Tincture. The unique formula is designed to adapt to an individual’s unique physical chemistry for effective stress and pain relief. Scentless and tasteless, the Tincture is ideal for use any time of day and beneficial addition to any wellness routine.

Apothem chocolate

Should you prefer to eat your sorrows away instead, the London-based CBD brand Apothem has teamed up with the eco-minded chocolate makers Land to create a vegan chocolate bar infused with CBD to take the edge off.

Highlighting the ancient nature of both cannabidiol and cacao, the joint effort is a rich and balanced blend of creamy fudge caramel notes, without a hint of hemp insight. Made from 55% Venezuelan cacao, oatmilk, and 30mg of organically cultivated CBD, the dark milk chocolate bar should help to restore and re-center the mind whether you’re into CBD or not. §

From perfume oil to chocolate bars, eyebrow serum to skincare, we break down the most innovative ways to get your daily CBD fix.

CBD is hitting new highs in the wellness world

Myth or magic, cannabidoil’s budding industry is certainly having a moment. Read our picks from the increasingly design-led CBD community, and get our take on this potentially powerful wellness multi-tasker

Cannabidoil, otherwise known as CBD, is one of more than 100 chemical compounds known as cannabinoids extracted from the marijuana flower and buds of Cannabis Sativa.

Unlike its unlawful partner Tetrahydrocannabinol (THC), CBD lacks the psychoactive ingredient found in cannabis, which causes the ‘high’ sensation. Instead, it claims to have an impressive plethora of health benefits — the cannabinoid goes hand-in-hand with the wellness industry’s top buzzwords — apparently reducing anxiety, depression, pain and even cancer-related symptoms.

The international rescue remedy

It’s been big news (and big business) in California since early 2018, but in Europe, cannabidoil has become this year’s wellbeing panacea. Now, both sides of the pond, high-end CBD-infused products range from cannabidoil tinctures for anxiety-ridden felines, hemp-infused sourdough to cocktail bitters, face creams and even energy drinks for those who are in need of both vitality and calming down.

In latter months, our inboxes and pigeon holes have been filled with more high-end CBD offerings, with considered branding and increasingly inventive packaging design. Take The Drug Store, for instance, which has just opened its second bricks-and-mortar boutique in London. But do the benefits really add up, or is CBD the health industry’s pot peeve?

A real multi-tasker

Currently, the sales of CBD-infused products are thought to be close to €1bn a year in Europe, which might be the reason why you see the acronym popping up everywhere from your breakfast cereal to your Instagram feed. Yet, the influx in the availability of these products also comes with the huge scope of counterfeit products and poorly-labelled ingredients.

In the UK and US, the CBD trade has very little verification; products must list ingredients, display no medical claims and of course, contain no more than 0.01 per-cent of THC. (Although one of the brands we tested contained over 0.03 per-cent THC, which we had to ‘smuggle’ into Wallpaper* HQ. ). But with such loose regulations, it’s no wonder that CBD and its effects have been coined as the real beauty ‘multi-tasker’. Without stating the obvious, it’s important to keep in mind products added ingredients. Which poses the question, is it actually the CBD or the concoction of botanicals and aromatics causing this cosmetic moment?

At Wallpaper* HQ, we’ve weeded out the best of the bud.

Treaty

New York-based brand Treaty takes us back to our roots, the family of four hemp tinctures follows a ‘seed to bottle’ ethos. Using locally sourced botanicals and Hudson Hemp extracts, ingredients are sourced locally to ensure Treaty’s holistic approach to plant-based homeopathy. Each tincture takes one calendar month to produce, as the gentle ethanol extraction method ensures the Hemp’s full-plant potential, ultimately preserving Treaty’s integrity and potency. We recommend the sweet citrus scented ‘Calm’, which helps ease feelings of anxiety while added limonene and myrcene help enhance your mood. Ideal for daily use, to ward off those pesky day-to-day stressors.

Standard Dose

Probably the daintiest looking tincture of them all, Standard Dose’s formula is blended for efficacy and daily use. Aptly named, one full 33mg dropper is the measured dose, containing 1000mg of CBD sourced from New York State. The formula itself adapts to your unique body chemistry, as different cannabinoids affects each of us differently. The Standard Dose formula works to relieve stress, reduce inflammation and elevate your daily routine. Unlike others of its kind, the formula is transparent and scentless, making it a seamless addition to beverages or for a more discreet CBD drop.

Apothem

Just launched exclusively in London’s Harvey Nichols, Apothem is one of the most highly concentrated CBD formulas on the market, reaching an enormous 8000mg dosage. With oil tinctures available for day and night, other offerings include a balm and a body oil. The Day formulation is Apothem’s simplest product, containing a mix of only MCT, coconut oil and organic CBD to level out the everyday.

Mr Nice

Based on Britain’s best-known drug smuggler, this London-based brand borrows Howard Marks most famous pseudonym, Mr NICE. Operating as the UK’s first cannabis concept store, Mr NICE has a ‘full spectrum’ offering, referring to the wide variety of beneficial compounds derived from the hemp plant, such as oils, gel capsules, hemp tea and even a clothing collection. The Mr NICE Oil 10%, is a standout favourite on the Wallpaper* digital desk, which we discovered was the perfect pairing with a peppermint tea.

OTO

Made using their eponymous curation process ‘Otosynthesis’, OTO’s range of skincare and shots combine high quality botanicals with organically grown, pure CBD. Focusing around three particular issues — focus, balance and amplify — the concentration is a high 20 per cent CBD, compared to other rival roll-ons. The ‘Focus’ edition combines complementary aromatics such as rosemary, Ylang Ylang and peppermint, a careful creation thought to induce a sense of homeostasis within the body. This in turn aids sleep and helps to adverse symptoms such as muscular pain, stress and anxiety.

Recess

Having managed to can the feeling of calm, Recess’ hemp-infused sparkling water certainly looks the part. Added adaptogens, such as Ginseng and L-theanine are blended with 10 milligrams of full-spectrum hemp extract, which contains far more cannabis plant extracts than just CBD alone. Available in a range of three flavours; Blackberry Chai, Peach Ginger and Pomegranate Hibiscus, Recess can be enjoyed at any time of day, whether that be as part of a morning routine or as an after dinner indulgence (perhaps with something a little harder, too?)

Though concrete evidence behind CBD is still in its experimental phase, there are editors, influencers, anecdotes, and even our own digital desk all hint at a product that may just be a pivotal movement in beauty history. But for now, CBD remains the Wild West of the wellness scene. §

Myth or magic, cannabidoil’s budding industry is certainly having a moment. Read our picks from the increasingly design-led CBD community, and get our take on this potentially powerful wellness multi-tasker.